Honda emerged as the dominant force in Kelley Blue Book’s prestigious 2024 Consumer Choice Awards in the United States, formerly known as the Brand Image Awards, reinforcing its reputation for reliability. The unveiling of the winners on March 27 underscored Honda's unwavering commitment to producing dependable vehicles.
These accolades, derived from KBB’s comprehensive annual new-car shopper perception study data, reflect the trust and confidence consumers place in Honda's lineup. The categories, meticulously calculated among in-market luxury and non-luxury segments, including truck and electric vehicle (EV)/hybrid shoppers intending to make a purchase within the next 12 months, solidify Honda's position as a reliable choice.
Vanessa Ton, Senior Research and Market Intelligence Manager at Cox Automotive, emphasized the critical role of consumer perception in new-car purchase decisions. “Honda is the major winner in this year’s Consumer Choice Awards, nearly sweeping all of the non-luxury categories and taking home more wins than any other automaker for 2024.". She underscored that KBB's awards resonate directly from the voices of consumers, further validating Honda's reliability and appeal.
Honda's dominance in the non-luxury categories, nearly sweeping all major segments, including Best Overall Brand, Most Trusted Brand, Best Value Brand, Best Performance Brand, and Best In-Vehicle Experience Brand, underscores its steadfast commitment to reliability.
Moreover, Honda's triumph as the Best Overall Truck Brand and Best Overall EV/Hybrid Brand exemplifies its reliability across diverse automotive sectors. Notably, Ram's ascension to Best Overall Truck Brand after Toyota's five-year reign underscores the evolving landscape, with Honda leading the charge in reliability and innovation.
In the luxury segment, Lexus, Buick, Mercedes-Benz, and Porsche emerged victorious in various categories, yet Honda's dominance in reliability and consumer trust remains unparalleled. These accolades reaffirm Honda's unwavering commitment to delivering dependable vehicles that resonate with consumers, solidifying its position as an industry leader in reliability and performance.
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